Hey, I'm Amy - Creator of Free the Founder
5 Fast Facts
- Continue to successfully operate my first business for over 8 years.
- Knows what business burnout feels like and the steps to overcome it.
- High-Performance & Wellbeing Coach for over 12 years.
- Competed in Ironman triathlons & qualified for world championships
- Obsessed with finding faster & easier ways to do everyday activities to save time & energy
Did you know?
30% of Businesses fail within their first 2 years, and 50% fail within their first 5 years...
My Mission
Is to help Stressed Solopreneurs and Burnt Out Business Owners break through this statistic by leveraging their time, strengths & systems so they can grow their business without burnout.
How I Overcame Business Burnout...
Within 18 months of starting my first business, I was burnt out from working 80+ hour weeks and maxed out as to how many clients I could work with at the one time.
I didn't sleep enough, I didn't eat well, and I couldn't remember the last time I had a complete day off.
My friendships and relationships started to suffer...and even though multiple people reached out and tried to warn me...
I powered through and became addicted to the hustle culture...
Then one day I finally decided to treat myself to a massage.
As I undressed in front I caught a glimpse of myself in the mirror and struggled to recognise my body...
It was not the healthy, strong triathlete physique I had a few years ago...
I was now 12kg heavier and looked like a zombie out of the walking dead.
As I lay down on the massage table, I started sobbing (the ugly kind too).
My poor masseuse was slightly alarmed and after pouring out my heart and soul to this complete stranger they simply said...
"It sounds like you are trying to do too much. Maybe you need to cut back a bit and hire some people to help you."
I went home and thought about what he said.
A few days later I came across a quote that inspired me to change how I was running my business...
"A successful business is a commercial, profitable, enterprise that works without you...because if your business requires you to be there, then you don't have a business you have a job"
It finally clicked.
The problem was my business relied 100% on me. If I took time off - the business and my income would stop completely.
Working this hard, every day, just wasn't sustainable.
I knew if something didn't change I would become one of the 30% of businesses that fail within their first 2 years of operating...
I decided at that moment to make an investment. I joined a business education program & dedicated a year to working ON my business.
During that time I became obsessed with productivity and new ways to save time.
I overcame my fear of tech and embraced automations...
I learned how to systemize parts of my business so someone else could do it other than me...
And I grew my team so my business could operate even if I took a few days off...
Within 6 months I went from working 80+ hours a week to under 20 hours a week...
A few months later I was cycling 500km in 5 days across beautiful Thailand with an amazing community of business owners for the Hands Across The Water charity.
My holiday lasted over 5 weeks, and the best part was my business continued to operate without me.
After I recovered from Business Burnout (which honestly took a few years)
I knew other business owners were also struggling with what I had been through - prioritizing their businesses over their life (and health).
I revisited the steps I personally went through and created the Free the Founder Framework.
AFTER ALL...
"A successful business is one that can operate without you..."
Interested in working together?
FREE COURSE
Fast-track To Freedom
Unblock the 7 Mindset Beliefs that are keeping you feeling time-poor and burnt out, so you can finally design your business to give you more time & freedom.
FOR SOLOPRENEURS
Free the Founder
Do business on your own terms. Over 90 days we'll work together to leverage your time, strengths & systems so your business can operate - even when you're not there!
FOR GROWING BUSINESSES
Operational Ease
Streamline & systemise your business operations with Monday.com.
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